This project sponsored by Korean Traditional Culture Center supports the commercialization of traditional products by converging between old and modern, and Fenomeno led whole program execution and exhibition. The graphic image in this project conveys the meaning of ‘Tradition, rolling and linking’ by various arrangements of patterns that shape of traditional architecture concisely.
Brand identity, poster, web promotion, film, workshop, lecture, exhibition
「 Tradition, be rolling and linking 」
The project to commercialize Korean tradition through convergence between old and modern was sponsored by Korean Traditional Culture Center and this project was to support various craftsmen to enter the market effectively. Fenomeno led whole program execution and exhibition.
Based on the basic graphics formed by a concise combination of traditional patterns of architectural life style, various layout and composition were used to convey the meaning of 'tradition, rolling and linking'. Through this, the convergence between old and modern times, and between east and west, is consistent with the purpose of creating new values.
Product Designer_Sung Junggi
Textile Designer_Chang Eungbok
Host : Ministry of Culture, Sports and Tourism
Organizer : Korea Traditional Culture Center, Traditional Culture Plusing Center
Artist : Lee Hyelim, Lee Jisoo, Kim Hayoung, Lee Changsook, Shin Hwakyung, Hwang Mikyung, Lee Duri,
Lee Hana, Yang Jungmo, Jung Pyung, Lee Sejung, Kim Changho, Kang Byungmun, Yu Yohan, Kwon Nari
Lecturer : Sung Junggi, Chang Eungbok
Workshop space : Seoul Center for Architecture & Urbanism, Traditional Culture Plusing Center
Exhibition space : National Gugak Center_Yeak-dang, Coex_Craft Trand Fair
Dancheong photo : Cultural Heritage Administration
Lecturer reference image : Sung Junggi, Chang Eungbok